What an Experience!!!#IKEA

Evolution of The Retail Sector in India

The world is rapidly changing. Many things are being redefined by technology. Banking, shopping, communicating with loved ones, or even setting alarms (which most of us ignore)! However, certain things stay the same today, such as tables, chairs, mattresses, and all other furniture. Look around, and you'll find some, as did your grandfather when he was your age.

That's not to suggest the furniture industry isn't changing. It has been, and here is a corporation that has been at the forefront of this transformation for nearly seven decades. And today we'll look at how and why.

About IKEA

IKEA is most likely the furniture retailer with the highest international brand recognition. IKEA is as much about the in-store experience as it is about their products, with vast showrooms boasting levels upon floors of room layouts and a cheap Swedish café for hungry shoppers. They are well-known for their simplified shopping experience, which includes viewing concepts, shopping by number, and then picking and paying for furniture items in a warehouse-like setting.IKEA is a popular choice among DIY enthusiasts and those searching for a no-hassle bargain. There are, however, some criticisms. Those looking for long-lasting parts have experienced some concerns with long-term durability. Furthermore, despite adding new white gloves and assembly alternatives, some residual issues remain concerning shipping, assembly, and product quality.

Store Layout

IKEA's shop layout is a "fixed path" design, which means there's a road you must take that leads you through the store in one way. Customers only see roughly 33% of the products on offer in most stores. However, IKEA's set path method means you spend more time in the shop and are exposed to the majority of the brand's merchandise.

There's a lot going on to play with the emotional portion of your brain while you're on this journey driven by nudges like light-projected arrows. According to IKEA USA's design director, "20% of our purchasing decisions are based on logic and needs." "Emotions account for 80% of all decisions." Customers are overexposed to light, sound, colour, texture, and even smell to amplify these sensations. The presence of mirrors throughout the store is one illustration of this. Mirrors allow IKEA to appeal to your inner narcissist: when you glance in the mirror, you instantly see the most attractive face! This evokes feelings of love, love for yourself, and love for yourself in that very location. And before most consumers realise it, they've forgotten why they're there and are suddenly happy shoppers who are likely to make purchases they never intended to make.

Cost and Design

The price tag comes first at IKEA. Not for the buyer, but for the designer of the notion. That is, anytime an IKEA employee begins to create one of the 2000 new products introduced each year, they are given a pricing point for the product. This policy adheres to Ingvar Kamprad's aim of "creating a better everyday life for the majority of people."

IKEA goods are elegantly crafted to be both practical and economical. This balance makes IKEA a popular choice for clients of all budget sizes, and it is one of the reasons why IKEA has grown year after year for decades.

Food – The IKEA Restaurants

Since the 1960s, IKEA restaurants have been an intrinsic element of the stores. The original concept of supplying meals at a furniture store arose merely as a means to keep clients from leaving due to hunger. However, according to one study, 30% of visitors now visit an IKEA shop solely for food. IKEA restaurants are predicted to generate $2.5 billion in revenue, accounting for 5% of the company's overall revenue. That places IKEA as the world's sixth-largest food chain, yet this isn't even their core business!

However, the food business not only supplements IKEA's bottom line; it also serves as a salesperson for furniture. To begin, when consumers are tired of navigating the IKEA maze, they can visit the IKEA restaurant. They can discuss potential purchases and make selections without leaving the store. Add to that the sensory experience of consuming food and the resulting dopamine rush in the customer's brain, and everything is fine. Restaurants are an essential element of the massive IKEA experience!

Overall

It is a one-of-a-kind place from the moment you walk in. We assumed we were entering an airport when we arrived at the entrance. Every room on the inside is designed differently, with the pieces of furniture complementing each other in texture and material, so the complete room gives the impression that a master craftsman arranged and fitted the parts like a gorgeous jigsaw puzzle. Bedrooms, dining rooms, drawing rooms, modular kitchens and bathrooms, and other areas came in a variety of styles. We enjoyed wandering through each area and seeing the diverse layouts and furniture.